Commonwealth Creative Conference is a Design Week Portland event that brings designers and nonprofit organizations together. This event aims to forge relationships between these two fields in order for their combined work to best benefit the local community. A playful and friendly visual language was created to help conference participants to see Commonwealth not as a networking event, but as an opportunity to build and grow together.
The primary word mark plays around with a literal interpretation of ‘building blocks.’ It is approachable to conference-goers that were new to the design world, but breaks the traditional idea of what conference branding looks and feels like. A warm, bright color palette was used to encapsulate the inviting and energetic tone of the event itself.
